My father was an engineer. Since childhood, I was inspired by his inventions and patents. Still, I decided to study journalism and worked as a creative producer on television and YouTube for 15 years.

Orxata's Story

During the 2020 pandemic, I was left without projects and had to create a new passion and business for myself. My creative profession, childhood memories, and my father's talent helped me to come up with the idea of transforming jewelry, the size and design of which can be changed right on the body. I assembled the first pieces with my own hands, then found a professional jeweler and continued to work towards it.

We produce hand-made jewelry in Kyiv. In order to avoid overproduction, we keep the stock as low as possible and provide our customers with a repair and restoration service to make each piece last as long as possible.

Olena Kucherniuk, founder and creative designer

Why this brand name?

The name ORXATA should be pronounced like “orshata”. It is a Spanish soft drink (like almond milk, but made from local chufa beans). What does it have in common with jewelry? “Or, xata!” can be translated from the Catalan dialect as “Gold, beauty!”, while the letter X in the middle of the word repeats the shape of the first piece of jewelry I created - transforming body chain.

What is the uniqueness of the brand?

The multi-functionality provided by engineering design.
For example, you no longer need 7 necklaces to match your 7 tops with different necklines. Each of our necklaces can be adjusted in length and design, and some can even be worn on the ear.

Brand mission

Our mission is to give women the joy of creativity and discovering their hidden engineering talent. We turn each owner of our products into a designer who chooses how her jewelry is going to look every day.